Will.i.am and the Technology Revolution

In this blog post I want to show you some of Will.i.am's innovative ideas and technology incorporated in his music videos and live performances.

Will.i.am is one of my favorite artists, not only because he is an excellent musician but also because he is a pioneer when it comes to technology and innovation.

This technology advocate perceived a gap between fashion and technology and this drove him to pursue a new project. He created  i.am+, a company which focuses in connecting design and functionality using the integration of fashion and wearable technology.

Check out some examples of his innovative ideas:

Wearable led lights

Source: http://goo.gl/9dSu9F

Holograms usage

In his music videos:

In his live performances:

Warning: Get prepared to be blown away!

I encourage you to watch Inside Will.i.am's idea factory and see how this musician and tech entrepreneur wants to be a role model and inspire kids to pursue a technology career.

This dreamer with a mission, wants to state that he is a living proof that a good education and the interest in STEM skills (Science, Technology, Engineering and Mathematics) can change a life.

If you want to read about Will.i.am's reasons to start a wearable technology company, click here.

Augmented Reality

Augmented reality is a technology that integrates the real world with computer-generated experiences. It is very exciting to know that virtual reality is in the process of being incorporated in our everyday environment, this means that being interactive and connected will be more fun.

Some examples of the use of augmented reality: 

GPS penguins that help you find your way to Tokyo's Sunshine Aquarium :

Sesame Street augmented reality dolls:

It is tea time!

When it is cold, drinking a hot and delicious tea sounds like a great plan. I was looking for some cool ideas on how to have fun while drinking tea and I found some interesting choices. Here are some of my favorite ones:

A deep tea diver

Source: Amazon

A goldfish tea bag design by Charmvilla

Source: Charmvilla

A climber infuser

Source: Kikkerland

And for this holidays why not... a candy cane!

Source: Perpetualkid

A Solar-Powered Bike Path

Did you ever imagine to bike with the stars? Well, Studio Roosegaarde, a social design lab from the Netherlands created a Van Gogh inspired bike path. This kilometer-long path is covered with a special paint that gathers solar light throughout the day and glows at night. 

Source: http://www.thisiscolossal.com/2014/11/van-gogh-bike-path/

This is the second smart highways research project of Daan Roosegaarde aiming to create safer and energy efficient roads.

If you are ready, take a look of what this road and look at the path:

                                                                    Source: Dezeen

We are going to have some data from a speeding comet!

How amazing is to know that as humans we can accomplish amazing things. Today the Rosetta mission made history by landing the first aircraft on a speeding comet.

The whole mission was 7 hours long - I cannot imagine all the nerves and excitement from the scientists and the whole team in Darmstadt, Germany.

If you want to know about what is happening closely with the mission, I encourage you to follow them on Twitter: @ESA_Rosetta.

I can't wait for all the data that this mission is getting together!

To watch the video of the landing click on:

                                                   Source: European Space Agency, ESA

If you want to read more about this news go to:
Rosetta mission spacecraft makes history landing on comet

Design Thinking Course

Hi there!



I found an amazing free course that can be taken online. Coursera it's an educational platform that offers alternative courses from top universities of the world for free.

Source: https://www.coursera.org/

The course I am encouraging you to take is the Design Thinking  one, check it out! It will start next February and it finishes on March 2015.

Happy Halloween!

I hope you had a great Halloween. But if you are still planning to go party and keep celebrating today,  I have some amazing ideas for you - It is never too late to make fun costumes.

-Use a smartphone as part of your outfit: You can download a free app (Morphsuits) created by Digital Dutz from the apple store and use their animated creations to scare other people!

Source: http://goo.gl/57SgpN

-You can be a stick figure, dress all black using a neon color paint fine lines on your clothes. 

-Or the fastest and easiest- use makeup to create a spooky look! :) 

Interesting Articles (Innovation by Design)

Looking


The engineer of the original Apple mouse talks about his remarkable career

MIT Invents a magic lens that combines all your screens into a single experience

Digital Analysis using Google Analytics

In order to control and understand if a plan it's being successful, tracking and measurement it's extremely important. When it comes to the digital world, Google Analytics  its a fundamental part of it.

With Google Analytics you will be able to measure the traffic of your webpages and if the call to actions that are in them are attractive to the visitors. For example: If you want to know how many visitors click on your call to action (apply here button) you will be able to track it.

Before continuing with the amazing things that you can do with this tool, we need to understand how the data collected its divided:

Metrics: Quantitative measurements of users, sessions and actions (it is all the numerical data).
For example: The number of users that visit your page and the number of users that click on the button.

Dimensions:
The data that gives you the characteristics of your users, their sessions and actions.
For example: from which part of the world are your visitors?, do they come as a reference from another website?

When you combine this two kind of data, you will be able to better understand your user, and also to plan where all your strategy efforts should go to.

If you are interested in obtaining a certificate in Google Analytics, visit Google's Analytics Academy.

Get inspired

When reading about other people interests, journeys and experiences, you get inspired. This is why I suggest you the following blogs:

-Screen Burst: Are you interested in knowing some cool things about the media industry? Then, this blog will be the perfect fit for you!

-Musical Soul: If you are curious about how marketing and music complement each other. Jessica's interesting postings will capture your attention.

-Smoothing Data: If you are the kind of person who likes numbers and facts, and to know how data can be helpful in the real life. You should look at this blog.

-My life revolves around soccer: If you are passionate about soccer, then Chelsea's blog is the best one to visit. As an outstanding soccer player and a professional coach, you will learn some cool things about this sport.

Summer Internship 2014

Hello everyone!

My name is Luisa and this summer I worked as the Digital Marketing Intern at Randstad Canada. 

At Randstad, I prepared, budgeted, managed and created reports for local and national digital marketing campaigns. I contributed with an analytical framework to marketing plans including marketing data analysis. I managed the SEO web content project, including vendor management. And I was also responsible for the company's community management including analysis and tracking (I also worked at the company's Ice Bucket Challenge this summer!).

I had an amazing experience at my internship because I learned about strategy and how to incorporate data analysis to create new business opportunities.

However, while I was doing all of this I tried to incorporate innovative ideas and solutions to marketing plans and day to day tasks. I believe in design thinking and in creating and implementing innovative strategies to any activity you do. This is the reason why I created this blog, I want to share with you information that might inspire you to create new ideas.

I hope you enjoy this blog!

Luisa