Hello everyone!
My name is Luisa and this summer I worked as the Digital Marketing Intern at Randstad Canada.
At Randstad, I prepared, budgeted, managed and created reports for local and national digital marketing campaigns. I contributed with an analytical framework to marketing plans including marketing data analysis. I managed the SEO web content project, including vendor management. And I was also responsible for the company's community management including analysis and tracking (I also worked at the company's Ice Bucket Challenge this summer!).
I had an amazing experience at my internship because I learned about strategy and how to incorporate data analysis to create new business opportunities.
However, while I was doing all of this I tried to incorporate innovative ideas and solutions to marketing plans and day to day tasks. I believe in design thinking and in creating and implementing innovative strategies to any activity you do. This is the reason why I created this blog, I want to share with you information that might inspire you to create new ideas.
I hope you enjoy this blog!
Luisa
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