In order to control and understand if a plan it's being successful, tracking and measurement it's extremely important. When it comes to the digital world, Google Analytics its a fundamental part of it.
With Google Analytics you will be able to measure the traffic of your webpages and if the call to actions that are in them are attractive to the visitors. For example: If you want to know how many visitors click on your call to action (apply here button) you will be able to track it.
Before continuing with the amazing things that you can do with this tool, we need to understand how the data collected its divided:
Metrics: Quantitative measurements of users, sessions and actions (it is all the numerical data).
For example: The number of users that visit your page and the number of users that click on the button.
Dimensions:
The data that gives you the characteristics of your users, their sessions and actions.
For example: from which part of the world are your visitors?, do they come as a reference from another website?
When you combine this two kind of data, you will be able to better understand your user, and also to plan where all your strategy efforts should go to.
If you are interested in obtaining a certificate in Google Analytics, visit Google's Analytics Academy.
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